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Small goods require packaging that is aesthetically appealing and special. Pillow packaging is where it comes in. Its smooth and rounded design is noticeable on a shelf and personalizes any gift. This guide will inform you about these boxes, where to apply them and how to choose the appropriate style to fit your brand.
What Is Pillow Box Packaging?
Pillow box packaging is a folded carton that extends a little at the sides when closed that resembles a small pillow. It is not sharp cornered. The majority of styles are glued at the back and have tuck-in flaps or a mere crimp at the ends. The box is flat and fast to put together; hence, it does not consume space. It is effective with lightweight products; therefore, do not use heavy products.
Where Can You Use Pillow Boxes?
Anything small and light would fit in pillow boxes. Cosmetics, gift cards and jewelry are all good choices. They are also used as wedding gifts, trade show gifts, and subscription packages. A pillow box fits well with a couple of ounces and an item that is smaller than your palm.
Why Do Brands Choose Pillow Packaging?
The following is the reason why an increasing number of shops are moving over to pillow packaging:
- Shelf appeal: The curved form grabs attention in an overrun aisle.
- Low cost: Boxes are shipped flat and less board is used.
- Quick packing: They are easy to pack away and stuff.
- Gift feel: The opening of one is like unwrapping a small gift.
- Simple branding: The front panel has ample space to fit a logo.
Pillow Box Ideas to Try
Select the concept that fits with your product and your customer.
1. Gift Ready Boxes
Make it pretty, tie off the box with a satin ribbon, a strand of twine or a tiny printed ticket. This dressing of a pillow box is prepared to deliver the moment it is filled and therefore there is no need for additional wrapping. It makes a beautiful birthday present, thank-you present, bridal shower present and small business order, where you want your customers to think they have been given something special.
2. Kraft Eco Boxes
Dark brown ink on natural kraft board with soy displays that you are thinking about the planet without uttering any words. The box is made to look honest, handmade, with its earthy texture and simple print. It goes particularly well with homemade products and organic products like herbal teas, natural soaps and dried flowers and is also attractive to customers who like recyclable and less impactful packaging.
3. Clear Window Boxes
It has a die-cut window or a transparent sheet of PVC that allows customers to view the product prior to purchasing it. This is particularly effective with candy, handmade soap and hair accessories as color and feel are the motivating factors in the purchase. The ability to see exactly what they are getting makes shoppers more confident and may lead to fewer hesitations at the shelf as well as returns.
4. Luxury Boxes With Inserts
Jewelry or little perfume bottles can be placed in a special paper insert that keeps them in place so carefully. The product does not move around and the opening has the feel of a boutique store with the help of the insert. Combine it with a satin finish board or a foil stamped logo and even a small object can be a high-end gift.
5. Seasonal Boxes
The urgency created by seasonal designs leads to better sales, making limited editions sell quicker. They also provide a customer with an excuse to purchase again every year and they can be easily replaced without redesigning your entire brand.
6. Retail-Ready Boxes
Mark the back with a barcode and place a hang tab for items such as gift cards and other small accessories. This saves your retail partners time and leaves your display to be clean and uniform. Boxes that require no additional repackaging are also much easier to sell to stores.
7. Boxes With Handles
Die-cut handles or rope loops transform an ordinary pillow box into a portable object. This can be handy particularly in a trade show, pop-up market and boutique stores where customers have multiple purchases in their hands. The box also has a handle to make it seem like a gift, and this is also part of the unboxing experience.
Final Thoughts
Pillow packaging is a very easy method of making small items appear larger, more valuable and memorable. A sample would be the best place to start. Fit test, go and see how the colours and the finish appear in real life and ensure the box is keeping your product safe as you would expect. When you are satisfied with the outcome, you will be able to make orders in bulk. Kwick Packaging can assist you in selecting the correct material, size, and finish, as well as assisting you from the initial design to finished boxes.
FAQs
- What is the optimum pillow box size?
It all depends on your product. Take the measurements of the object and add some free space; so, that the box can be easily closed without having any problem.
- Do pillow boxes have an environmental benefit?
They can be. The use of recyclable kraft paper or cardstock and inks that are soy or water based significantly reduces the impact on the environment. It helps not to use plastic windows or use biodegradable film. Green materials are attractive to an increasing number of customers concerned about environmentally-friendly packaging.
- Is it possible to insert a window into a pillow box?
Yes. A die cut hole with a clear PVC or biodegradable film allows customers to view the product inside and keep it dusty and untouched. The shape of the window that you would like, like a circle, heart shape, or a rectangle, can be selected according to your brand and product.
- What is the way I make wedding favor pillow boxes?
Start by selecting soft-touch for a classy touch. Add foil or pastel ink to add names or the date of the wedding. Complete it with a ribbon or a small tag. Style coordinate with the wedding theme to make the blend with the decoration.
